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Duration: 3 hours


Explore the vibrant neighborhood of Cow Hollow, where vintage charm meets modern chic. Discover iconic landmarks and immerse yourself in the rich history and culture of this trendy San Francisco district.

🎸 Dive into the music legends' world at The Matrix Club, where iconic bands recorded live sets during the psychedelic era

🛍️ Stroll down Union Street and discover Victorian architecture, boutique shops, and artisan stores

🌿 Descend Lyon Steps, surrounded by lush gardens and scenic vistas, on your way to the Presidio

🎬 Explore the Lucasfilm Campus's cinematic history and end your journey at the picturesque Palace of Fine Arts with its reflective lagoon


When do I choose a date?

After purchase, you can request your preferred dates and times by following the instructions in the email you receive. If it's a gift, the recipient will also get an email with booking instructions.

Saturday-Monday 11:00am
Tuesday-Friday 10:00am & 2:00pm

Practical information

Any restrictions to participate?

  • Age: All age groups are welcome
  • Physical limitations: Participants must be able to walk 4.5 miles on the tour.

Who can you accommodate for?

  • Children: Tours are recommended for children 10 years and older, however younger children are allowed to join. A stroller is recommended for younger children given the distance walked on the tour. Children 3 years and older are required to have a ticket, and all children should be noted at the time of booking. 
  • Individuals with disabilities: This tour is not wheelchair accessible. Service animals are allowed. 
  • Pets: Sorry, no pets allowed.

What to expect on the day of the experience?

  • Duration: 3 hours
  • What’s included: Guided walking tour with a local historian. Snacks along the tour are not included, but are available for purchase.
  • Who will be present: You will have a guide with you at all times and up to 8 tour participants.
  • Spectators: No spectators are allowed, everyone must have a ticket.
  • Photo/ video: Photos are encouraged!


How to prepare?

  • Weather dependency: The experience will run rain or shine. If you have any concerns about the weather, please reach out to your tour guide directly. 
  • Arrival: Plan to arrive 10 minutes in advance.
  • Parking: Street parking or a paid parking lot will be available near the meeting location.
  • Ending location: The tour will end at a different location other than the starting point. Participants will need to Uber or take public transportation back to their car.
  • What to wear: Good walking shoes and clothing appropriate for the weather.
  • What to bring: A water bottle and money to purchase local bites along the tour.
  • Restrooms: Restrooms will be available at some of the tour stops.


Full description

Step into the heart of Cow Hollow, a neighborhood that seamlessly blends the old and the new, offering a captivating tapestry of history and contemporary elegance. This walking tour takes you on a journey through the highlights of Cow Hollow, from its bohemian past to its current status as a hub of upscale living and entertainment.

The tour begins at The Matrix Club, a legendary rock and roll venue that played host to iconic bands like Santana, the Doors, and Jefferson Airplane during the heyday of 60's and 70's counterculture. As you venture further, Union Street unfolds before you, adorned with charming Victorian architecture and lined with boutique beauty stores, top-class cafes, and artisan shops.

Climbing up to Pacific Heights, you'll experience the neighborhood's upscale transformation, with stunning views and elegant residences. Delve into the history of the Presidio, where tales of wartime and cinematic adventures await near the Lucasfilm Campus.

The tour concludes at the enchanting lagoon of the Palace of Fine Arts, a Greco-Roman masterpiece mirrored in a tranquil pond. Keep an eye out for turtles, fish, and swans as you soak in the serene ambiance. Your adventure culminates along bustling Chestnut Street, where you can continue exploring the neighborhood's dining and shopping scene.

Returns, exchanges and cancellation

Unused Experience Vouchers can be returned within 30 days for a full refund to the original purchaser, no questions asked.

If you have any unused Experience Vouchers, you can exchange them for anything else in our marketplace, no matter when. If you choose an experience that's more expensive, you'll need to pay the difference, but if you choose one that costs less, you'll receive a credit towards your next booking.

No refunds are allowed once the experience is booked, but you can reschedule up to 24 hours before your experience, for a date within a year of the original booking. To reschedule, contact the experience provider directly. No-shows or rescheduling less than 24 hours in advance means losing the value of your experience.

Duration: 3 hours
Regular price $68
$68 Regular price Sale price
You save $-68

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Here's what others have to say!



Based on 0 reviews

Noah P.

This Cow Hollow walking tour was a delightful mix of history, elegance, and scenic beauty. From the iconic Matrix Club to the serene Palace of Fine Arts, the guide shared fascinating stories of the neighborhood's transformation. The stroll through Union Street and Pacific Heights was the perfect blend of old and new San Francisco.

Sophia G.

I thoroughly enjoyed this walking tour of Cow Hollow. The mix of history, architecture, and natural beauty was well-balanced. The guide's anecdotes and the breathtaking views from Pacific Heights made the experience memorable. A must-do for anyone wanting to discover the heart of San Francisco!

Elijah R.

Cow Hollow came alive with this walking tour! The guide's knowledge of the neighborhood's evolution added depth to the experience. From the rock and roll history at The Matrix Club to the tranquil Palace of Fine Arts, every step offered something new. An excellent way to explore the charm of Cow Hollow!