This self-guided museum turns more than a century of brand history into an interactive afternoon. Guests wander through galleries of vintage memorabilia and advertising art, get an up-close look at the vault housing the world's most famous secret formula, and finish in a tasting room stocked with more than 100 beverages from around the globe.

It's equal parts nostalgia and hands-on fun, with an interactive lab for mixing custom flavor combinations and a photo opportunity with the brand's iconic polar bear mascot rounding out the visit. A guided tour option is also available for anyone who wants a deeper dive into the stories behind the exhibits.

Any restrictions to participate?

• Age: All ages are welcome
• Physical limitations: This is a multi-level, self-guided museum involving a fair amount of walking and standing

Who can you accommodate for?

• Children: All participants must pay to participate, children included
• Individuals with disabilities: The museum is wheelchair and stroller accessible with ramps and elevators throughout; courtesy wheelchairs are available on a first-come, first-served basis; power chairs and mobility scooters are welcome, though walkers and other mobility devices must be stored during theater shows
• Dietary restrictions: The tasting room offers over 100 Coca-Cola beverages to sample, so guests can choose based on personal preference
• Languages: Guest ambassador staff often speak multiple languages; exhibit signage is not confirmed to be multilingual
• Pets: Pets are not permitted, with the exception of service animals

What to expect on the day of the experience?

• Duration: Self-paced; most guests spend around 2 hours exploring
• What's included: Full access to all exhibits, tasting room, and interactive experiences; a guided tour led by a Coca-Cola Ambassador is available as a separate add-on
• Who will be present: General admission is self-guided, with ambassadors stationed at the tasting room and throughout to assist
• Spectators: All guests require a ticket
• Photo/video: Photos and video are welcome; flash photography is not permitted

How to prepare?

• Weather dependency: This is an indoor experience
• What to wear: Shirts, pants or slacks, and footwear are required at all times; costumes with full-face masks are not permitted
• Parking: An on-site parking garage is available for a fee
• Restrooms/lockers/changing rooms: Restrooms with baby-changing stations and family restrooms are available on every floor; coat or luggage check is not offered

Anything else I should know before going on this experience?

• The museum is closed on Thanksgiving Day and Christmas Day
• Free Wi-Fi is available throughout

Unused Experience Vouchers can be returned within 14 days for a full refund to the original purchaser, no questions asked.

If you have any unused Experience Vouchers, you can exchange them for anything else in our marketplace, no matter when. If you choose an experience that's more expensive, you'll need to pay the difference, but if you choose one that costs less, you'll receive a credit towards your next booking.

No refunds or rescheduling is allowed once the experience is booked.