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Duration: 1 hour and 30 minutes

Overview

Unearth the eerie and enigmatic tales of the Third Ward on the Ghost Tour. Explore the mysterious history, lingering spirits, and contemporary ghostly encounters that haunt Milwaukee's charming arts district.

👻 Immerse yourself in Milwaukee's spectral history, hearing chilling tales of paranormal activity and inexplicable phenomena

🎭 Explore the Skylight Music Theatre, where the spirit of founder Clair Richardson continues to influence live performances

🕵️ Dive into the neighborhood's tumultuous past, once a hub for mafia and Irish gangsters, and discover stories of violence, intrigue, and the paranormal

🏨 Visit iconic venues including the Italian Community Center, MIAD, and the Pfister Hotel, each with its own share of ghostly narratives and unexplained incidents

Availability

When do I choose a date?

After purchase, you can request your preferred dates and times by following the instructions in the email you receive. If it's a gift, the recipient will also get an email with booking instructions.

Seasonal,
May-October:
Fridays and Saturdays 7:30pm

Full description

The Third Ward Ghost Tour beckons adventurers to embark on a journey through the shadowy corners of Milwaukee's historic Third Ward. This captivating arts district, now known for its vibrant culture, hides a dark and mysterious past, teeming with stories of restless spirits, gangster lore, and supernatural phenomena.

Sample Itinerary:

  • Milwaukee Public Market: Meet on the corner St. Paul Avenue and Water Street for a history lesson they never taught you in school. Get glimpse of the scandalous 19th Century past of these streets when the area was nicknamed the Bloody Third.
  • F. Mayer Boot & Shoe Co. Bldg.: Built in 1910, this building originally housed the F. Mayer Boot & Shoe Co. We keep the memory of a spectral little boy named Timmy alive. Over the years when the Institute of Beauty and Wellness occupied the building this wee ghost was blamed for many supernatural shenanigans.
  • Commission Row: The block bounded by N. Broadway & St. Paul Avenue was once known as Commission Row. For about a hundred years, if you wanted fresh produce this is where you came to buy it. Many believe this area was also once ground zero for Milwaukee’s mafia operations. Today tales of ghostly wiseguys abound.
  • Broadway Theatre Center: The lovable yet ostentatious Clair Richardson founded the Skylight Music Theatre 1959. Although he died in 1981 before he could see his dream fully realized, his cremated remains have resided inside, in the Cabot Theatre’s trap room, since 1993. Many believe his spirit has returned. As in life, Clair loves to make his presence known.
  • Milwaukee Institute of Art & Design: The Jane Petit Milwaukee Terminal Building was built circa 1920. Now it serves as the Milwaukee Institute of Art & Design’s main educational building. Over the years, some occupants including staff, students, and security guards have experienced unexplained happenings.
  • Tied House: This building was once known as the Pabst Brewing Co. Saloon and Boarding House. Perhaps the unfortunate "boarding house" label, a term that was often a euphemism for houses of ill repute, has led to its current reputation as a former brothel and the legend of the unlucky lady of the night who haunts it
  • The Marshall Building: Gossip about a harrowing late night elevator ride turns out to have some basis in fact. Who was the vanishing man in dusty overalls who allegedly vexed a writer for Milwaukee’s famous weekly newspaper the Shepherd Express?

Practical information

Any restrictions to participate?

  • Age: Recommended for 12+. If under 18 years old, participants must be accompanied by a parent or guardian.

Who can you accommodate for?

  • Children: While tours do not contain anything too graphic or inappropriate, we find that kids that enjoy history have the best time. You know your children best and that's left up to you. We do not recommend bringing children in strollers because sometimes that can be difficult with larger walking groups. All participants must pay to join, children included.
  • Pets: Sorry, no pets allowed. 
  • Individuals with disabilities: The tour route is wheelchair-accessible and service animals are welcome. If anyone in your group will be using a wheelchair please make a note at the time of booking.

What to expect on the day of the experience?

  • Duration: 1.5 Hours. Tour may go slightly longer based on participant engagement throughout the tour.
  • What’s included: 
    • Expert paranormal guide 
    • Fully narrated walking tour
  • Who will be present: Your expert guide and up to 30 participants.
  • Spectators: No spectators are allowed, everyone must have a ticket.
  • Photo/ video: You may take your own photos.

How to prepare?

  • Weather dependency: Rain or shine, the experience will be running.
  • Arrival: Plan to arrive 10-15 minutes before the start of the tour.
  • Parking: Metered street parking is available as well as a paid lot behind the Milwaukee Public Market.
  • What to wear: Comfortable shoes and clothing appropriate for weather conditions.
  • What to bring:
    • Camera
    • Bottle of water

     

  • Gratuity: Gratuity for your guide is greatly appreciated if you enjoy the tour. $3-$5 per person is suggested.
  • Restrooms: It is recommended to use the restroom prior to the tour.

Returns, exchanges and cancellation

Unused Experience Vouchers can be returned within 30 days for a full refund to the original purchaser, no questions asked.

If you have any unused Experience Vouchers, you can exchange them for anything else in our marketplace, no matter when. If you choose an experience that's more expensive, you'll need to pay the difference, but if you choose one that costs less, you'll receive a credit towards your next booking.

No refunds are allowed once the experience is booked, but you can reschedule in the case of an emergency, for a date within a year of the original booking. To reschedule, contact the experience provider directly. No-shows mean losing the value of your experience.

Duration: 1 hour and 30 minutes
Regular price $26
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